News

Giving Bärenreiter contemporary appeal

Bärenreiter is known worldwide for its scholarly-critical editions that aim to present a musical text as close as possible to the composer's intentions ("Urtext") and that at the same time satisfy the needs of the performer. The company wanted an ad campaign that would give it more appeal to a younger generation of ...

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JAGGAER goes green

This was JAGGAER’s first ESG (environmental, social and governance) report. It was a massive project over four months, because it was only in the last couple of weeks that the company appointed someone to take responsibility for the subject. This meant I had to work with several functions within the organization to ...

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Easyfairs: A Journey into the Future of Events

I gave Easyfairs their tagline, "Visit the future", a few years back and their entire positioning is based around the proposition. The company had a tough time through the pandemic but is now back on track. This is their Read more »