Krombacher: Authentically German

Jüngste Projekte

Krombacher: Authentically German

Krombacher is Germany’s top selling premium pilsner beer – and wanted to raise its brand presence and sales in international markets. The company contacted me with an initial project to translate its newsletter celebrating 500 years of the Reinheitsgebot. Since then I have written their English-language international branding guides and prese...

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Precision farming: John Deere

Bigger and faster is no longer the mantra in tractors. It’s about precision farming. Productivity and efficiency. Not least because, with crop prices falling on world markets, farmers have to squeeze every last dollar of profit out of their operations.

So it is simply incredible how much modern technology is packed into a John Deere t...

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TTS Insights Knowledge Transfer Forum Report

TTS is an e-learning and workplace performance support specialist. It started as an SAP partner company near Heidelberg, Germany, but is now internationalizing rapidly and broadening its service portfolio.

I am proud to have contributed to that growth by assisting with its English-language communication. The reports that I have produc...

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