Precision farming: John Deere

Bigger and faster is no longer the mantra in tractors. It’s about precision farming. Productivity and efficiency. Not least because, with crop prices falling on world markets, farmers have to squeeze every last dollar of profit out of their operations.

So it is simply incredible how much modern technology is packed into a John Deere tractor. Powerful and fuel-efficient engines are still an important part of the story, but the vocabulary now extends to agricultural management solutions, telematics, satellite guidance systems and auto-steering that allows you to plough a field to within 2 cm accuracy, selective control valves, power take-off, variable rate technology and much more.

For the past four years I have been writing brochures, promotional material and video scripts for John Deere via the Braun & Voigt advertising agency in Heidelberg.