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Easyfairs: A Journey into the Future of Events

I gave Easyfairs their tagline, "Visit the future", a few years back and their entire positioning is based around the proposition. The company had a tough time through the pandemic but is now back on track. This is their Weiterlesen »

Gothenburg: The Best of Northern Europe

Translation from Swedish into English was an exciting new challenge! Over the past year I have been helping The Swedish Exhibition and Congress Centre (Svenska Mässan) with English language marketing communications – part original content, part translation – and in the process I have grown to love the city of Got...

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Easyfairs: A company that stands out

... is the theme of the 2016-17 Activity Report. It is also a company that has evolved and grown very rapidly. A few years ago, Easyfairs went through a radical change of strategic direction and a rebranding exercise. I came up with the new company slogan, "Visit the Future" to reflect these changes. Three simple wo...

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