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Easyfairs: A company that stands out
... is the theme of the 2016-17 Activity Report. It is also a company that has evolved and grown very rapidly. A few years ago, Easyfairs went through a radical change of strategic direction and a rebranding exercise. I came up with the new company slogan, "Visit the Future" to reflect these changes. Three simple words that encapsulate, without ...
Krombacher: Authentically German
Krombacher is Germany’s top selling premium pilsner beer – and wanted to raise its brand presence and sales in international markets. The company contacted me with an initial project to translate its newsletter celebrating 500 years of the Reinheitsgebot. Since then I have written their English-language international branding guides and prese...
Precision farming: John Deere
Bigger and faster is no longer the mantra in tractors. It’s about precision farming. Productivity and efficiency. Not least because, with crop prices falling on world markets, farmers have to squeeze every last dollar of profit out of their operations.
So it is simply incredible how much modern technology is packed into a John Deere t...