Krombacher: Authentically German

Krombacher is Germany’s top selling premium pilsner beer – and wanted to raise its brand presence and sales in international markets. The company contacted me with an initial project to translate its newsletter celebrating 500 years of the Reinheitsgebot. Since then I have written their English-language international branding guides and presentation materials, as well as extensive product descriptions and tasting notes for all Krombacher beers sold abroad.

I am also more than happy to give these products my personal endorsement!

Krombacher beers are brewed exclusively in Krombach according to the German Beer Purity Law of 1516, using 100% natural and wholesome ingredients: Felsquellwasser®, the pure spring water from the Rothaar mountain range, two-row summer barley, Siegel hops and our own specially cultivated yeast.

Traditional German craftsmanship, modern technology, respect for nature and the passion of our Master Brewers guarantee the unique character and premium quality of every beer that leaves our family-owned brewery. Beer that has earned the name Krombacher. Germany’s No. 1 beer brand.

Please feel free to download a copy Jubilee Newsletter (2.2 MB).